Step into Your Story.
A 6-week online cohort for eight experts with something to say and a book to write. Outline the book, shape the business it will power and leave with your first signups.
You've got the knowledge and the experience. What you don't have is one place where all of it lives, or a way to put it in front of the people who should be working with you.
More than ever, experts are turning to books to show what they know. A book proves you've thought something through, and it keeps making your case when you're not in the room.
Writing one is no easy feat. You might not be a natural writer or you might have twenty years of material with no idea where to start.
But in six weeks, Step into Your Story gives you the shape of the book, the business it will power and a plan for everything after.
The six weeks.
Join us every Wednesday for 90 minutes, live with Alex. Each week has a theme, and the digital workbook lets you follow along and complete the work between sessions. Book your interview with Alex any time after week 2.
Inside the workbook
- Prompts for every session
- Key questions to reflect on each week
- The outline structure and template
- The offer creation template
Week 1
Foundations
- The problem your book solves, and for whom
- Building credibility from what you know
Week 2
Your story arc
- Who you are and the successes that shaped you
- What kind of book it will be
- The books that inspire you, and what to take from them
- Interview bookings open
Week 3
Your process
- The method you want to share
- Your business architecture: how the book, the offer and the work fit together
- What you'll give, teach or help people do
Week 4
Your offer
- The four forces of an offer: the offer, the guarantee, the process and the delivery
- Outlining your landing page
Week 5
Community
- Community versus audience, and why the difference pays
- Ritual and rhythm: what keeps people coming back
- Setting up your Substack
Week 6
Present and feedback
- Present your outline to the group
- Share, support and sharpen each other's work
- Your next steps, and your launch plan
What you leave with.
A full outline, drafted
Chapter by chapter, ready to write yourself or hand to an editor
An offer you can start selling
The advisory work, programme or talk your book leads to, built with the offer template and priced
A community and launch plan
Who you'll gather, how you'll keep them close and the moments you'll build towards
Your site, ready
A four-page website that explains your work and collects signups from day one
Your AI companion
Built from your interview and your material, it keeps the book and the business on track after the cohort ends
A Humble Mind podcast episode
A long-form conversation with Alex, recorded during the cohort and yours to share once it's released
Built by a community & business builder. Designed for experts.
Alex Searle has spent fifteen years building businesses with brands and organisations.
Step into Your Story puts that to work on your book.
Over six weeks you find the shape of what you know, test it on the people you want to work with and build the first pieces of the business around it, with seven other people doing the same.
Behind it is a team of experienced business strategists and founders, so the business around your book gets as much care as the book itself.
What people say about Alex's cohorts.
The entire process was wonderful for me, it's lent a lot of structure to ideas that are slowly coalescing in my mind. Alex is one of the best facilitators and orchestrators that I've had the pleasure of meeting.
Albert WienandCTO, Insodus Technologies · Community Builder's BootcampI took Alex's course on Digital Storytelling and it was quite simply brilliant.
Rebecca WilsonBusiness AdviserWhatever the book is, we'll help you write it.
The memoir
A life, told so it's useful to the people coming after you
The culture book
What you've learned about how organisations really work
The method
Your coaching or consulting approach, laid out so others can follow it
The field guide
The practical handbook for the people you serve
Something else
Essays, stories, poems or a manifesto. If it's yours, it counts
Eight people, on purpose.
A small cohort means every session is a working session. Your material gets heard, questioned and improved every week.
The other seven become your first readers and your sharpest critics. By week six they're the people sharing your launch.
Between sessions you have a private group space to share drafts, ask questions and keep each other moving. When the cohort ends you become an Authorship Fellow, part of a growing circle of leaders who keep showing up for each other's work and get featured across our channels.
Every Wednesday from 7 April 2027.
- Six live sessions with Alex, 90 minutes each, online
- The digital workbook, to follow along and complete between sessions
- Every session recorded, plus the private group space
- Book your interview with Alex any time after week 2
Questions people ask.
Step into Your Story is hands-on. You work on your own material every week, out loud, with people doing the same.
How much time does it take each week?
A 90-minute live session each Wednesday, plus two to three hours with the workbook and your own thinking. The week you record your interview asks a little more of you.
What if I miss a session?
Every session is recorded, and the group space keeps you in the conversation. Your interview is booked at a time that suits you.
Do I need a book idea already?
No. Most people arrive with a lifetime of material and no clear shape for it. Finding that shape is what the first week is for.
Will I have a finished book after six weeks?
No, and we'd be wary of anyone who promised that. You leave with the outline, the business around it and your first signups. Writing, publishing and promotion come after, 1-1.
What happens after the six weeks?
Many people go on to write, publish and promote with us. Some take the outline and run with it. Either way, everything you made is yours. Write · Publish · Promote
I'm not good with technology. Is that a problem?
Not at all. We build and look after your companion and your site. Using the companion is like writing an email to someone who knows your work inside out.
Apply to join the founding cohort.
We invite you to a 30-minute conversation with Alex about your work and whether this fits.
Your application is in, friend.
Thank you. We'll be in touch within a week to arrange a conversation with Alex.