Grow community and get booked.

A book brings in work when the right people keep seeing it. We keep putting yours in front of them, month by month, so you can get on with the work itself.

Hand-drawn stage under a spotlight, with a microphone stand, a book on a stool and the heads of an audience in the foreground

We're a team of experienced business strategists and founders, and we measure the work by what your book brings in: enquiries, bookings and clients.

What we run for you.

One monthly scope of work, agreed with you and reviewed every month.

  • Your Substack

    Setting up or growing your newsletter, a publishing rhythm you can keep and recommendations from other writers

  • Your community

    Group chats, live sessions and reading circles where the people who follow your work meet you and each other

  • Recommendation lists

    Getting your book onto the lists, newsletters and roundups your clients already follow

  • Going live

    Readings, Q&As and launch events, online and in person

  • Content

    Clips, quotes and short videos cut from your interviews and talks

  • Podcast appearances

    Pitching you to the shows your clients listen to, and preparing you for each one

  • Speaking

    Introductions to stages, conferences and events that suit the book

The launch.

Pre-orders before the book is out, an in-person launch evening with signed copies and limited editions for your closest supporters. We plan it with you and run it, so launch week is about the book and the people in the room.

Hand-drawn launch table with a stack of signed books, a pen and a glass, under a string of lights

What you know, turned into intelligence.

Everything we capture with you, from the interviews and talks to the book itself, becomes your main knowledge asset: one knowledge base built to work with AI and drawn entirely from your own voice and experience. Your frameworks, your language, your stories and the decisions behind them, kept in one place.

From there it drafts posts in your voice, prepares the talking points for your next keynote and shapes proposals from your own material. The more you use it, the better it knows your work.

The Humble Mind podcast.

Long-form conversations with people who know things. Every author we work with gets a feature episode, produced and released on the podcast and cut into clips for sharing.

How it works.

  1. A launch plan

    In the first month we map your audience, your channels and the moments worth building towards

  2. A monthly scope

    What we'll run for you each month, agreed up front

  3. A monthly report

    What went out, who it reached and what's next

from$850 a month.With a six-month minimum

Alex Searle speaking on stage about building community

What people say about working with Alex.

One-on-one, Alex was a tremendous sparring partner who sought creative ways to communicate complex messages.

Tom MorganC-Suite Fundamental

Alex is one of the most creative and engaging people I have ever worked with.

Bill ShipseyArt for Human Rights

Let's put your book to work.

Or start with the six-week cohort